The old adage tells us that there is more than one way to skin a cat. So it is with selling something on the web; Harry Beckwith devoted the entirety of a book on Selling the Invisible, and that’s what you do when you sell intangible goods or services over the wonderful medium of the Internet.
One way of selling a product – and I’m going to take a business opportunity like Wealth Masters International here for the purposes of the illustration – is to set up a website that purports to review said product. In this example the website will appear to be some kind of tragic life story that ends in the star of the show buying into Wealth Masters International. The conclusion will be him (or her) showing us his wonderful new life, and all thanks to Wealth Masters International!
Then there will be a link or a phone number or a contact form or an email address, and the author of the site will be happy taking his commission for every signup he gets to Wealth Masters International (or where ever).
Can you believe these sales pitches? Of course not. What you need is good, solid information about a product, and, of course, that is a little bit more difficult to come by.
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